You receive a call from a lawn fertilization company, indicating that they're going to be in your neighbourhood next week and would like to set up a time when they can meet with you to talk about establishing a lawn fertilization program for your lawn. What step in the personal-selling process does this represent?
A) approaching the prospect
B) prospecting
C) answering objections
D) making the presentation

Question

Quizplus · Accepted Answer

This represents the step of approaching the prospect, as the lawn fertilization company is reaching out to the potential customer to schedule a meeting to discuss their services.

You Receive a Call from a Lawn Fertilization Company, Indicating