What is the first step in the personal-selling process?
A) making the presentation
B) soliciting
C) approaching the prospect
D) prospecting

Question

Quizplus · Accepted Answer

Prospecting involves identifying potential customers or leads for the salesperson to approach. It is the first step in the personal-selling process because it is important to have a list of potential customers to approach.

What Is the First Step in the Personal-Selling Process