Which of the following is personal communication aimed at informing and persuading customers to buy a company's products?
A) advertising
B) sales promotion
C) public relations
D) personal selling

Question

Quizplus · Accepted Answer

Personal selling is the only communication tactic that involves direct interaction between salespeople and customers, where the salesperson informs and persuades the customers to buy the company's products. Advertising, sales promotion, and public relations are all forms of mass communication that may or may not involve personal interaction with customers.

Which of the Following Is Personal Communication Aimed at Informing