The owner of a golf course is convinced that weekly advertising in the local newspaper will be the most effective method. As the marketing manager, what is your warning to him about newspaper advertising?
A) it has a short life span because people usually read it and then discard it
B) it is one of the most expensive forms of advertising available
C) it is likely to reach people outside the golf course's market area
D) it requires a long lead time to place ads, often up to 90 days

Question

Quizplus · Accepted Answer

Newspaper advertising has a short life span since people usually read it and then discard it, therefore it may not have a long-lasting impact on the target audience.

The Owner of a Golf Course Is Convinced That Weekly