In choosing the right retailer for its products, the manufacturer must consider all of the following EXCEPT which one?
A) the types of stores frequented by its target customers
B) the level of distribution intensity
C) whether the retail environment is a fit for the manufacturer's brand
D) the number of retail salespersons available to service customers

Question

Quizplus · Accepted Answer

The number of retail salespersons available to service customers is not a critical factor in choosing a retailer. While it may be important for the manufacturer's products to receive proper customer service, the manufacturer does not need to consider the number of salespersons available as a key factor in choosing a retailer. Instead, the manufacturer should focus on factors such as the target customers, distribution intensity, and brand fit when selecting the right retailer.

In Choosing the Right Retailer for Its Products, the Manufacturer