A company that is starting out depends on wholesalers to call on retail stores to promote their product. Which benefit of intermediaries is illustrated in this example?
A) efficiency and assortment of goods
B) instant sales infrastructure
C) assumption of credit risks
D) valuable marketing information

Question

Quizplus · Accepted Answer

Intermediaries like wholesalers provide a company, especially one that is just starting out, with an instant sales infrastructure. This means the company can leverage the wholesaler's existing relationships, distribution networks, and sales expertise without having to build these capabilities from scratch.

A Company That Is Starting Out Depends on Wholesalers to Call