As the product idea committee of Foster Manufacturing Company went through its list of possible new products, it rejected various ideas for one or more reasons. Which of the following is LEAST likely to be a reason for rejection?
A) The company lacked the expertise to develop and market the product.
B) The product did not match organizational resources.
C) The product would allow the company to increase its annual sales by 20%.
D) The product was not consistent with the company's objectives.

Question

Quizplus · Accepted Answer

While increasing annual sales is a desirable outcome, it is not the only or even the most important factor in determining whether or not to pursue a new product idea. A lack of expertise, incompatible organizational resources, and a product that does not align with company objectives are all more likely reasons for rejection.

As the Product Idea Committee of Foster Manufacturing Company Went