Which product life cycle stage involves low consumer awareness and acceptance of the product, few competitors, and a gradual rise in sales because of promotion?
A) extension
B) introduction
C) growth
D) maturity

Question

Quizplus · Accepted Answer

The description matches the introduction stage of the product life cycle, where the product is new, consumers are not aware of it, there are few competitors, and the sales gradually rise due to promotion efforts.

Which Product Life Cycle Stage Involves Low Consumer Awareness and Acceptance