During which stage in the development of new products is the product introduced in a limited way to determine buyers' reactions?
A) screening
B) business analysis
C) commercialization
D) product development and testing

Question

Quizplus · Accepted Answer

The stage in which a product is introduced in a limited way to determine buyers' reactions is the product development and testing stage. During this stage, prototypes of the product are tested with a small group of consumers to gather feedback on the product's design, functionality, and appeal. This feedback is then used to refine and improve the product before it is mass-produced and brought to market.

During Which Stage in the Development of New Products Is