As a result of extensive market research, a consumer products manufacturer introduces a line of hypoallergenic, fragrance-free, and dye-free laundry products for customers with allergies and skin sensitivities. Which of the following best summarizes the reason for the company's product mix change?
A) challenges from competitors
B) changes in customer preferences
C) stage of the product life cycle
D) more effective brand management

Question

Quizplus · Accepted Answer

The decision to introduce a line of hypoallergenic, fragrance-free, and dye-free laundry products aligns with changes in customer preferences for products that cater to their specific needs and sensitivities. The market research conducted by the consumer products manufacturer identified a demand for such products, indicating a shift in customer preferences towards more personalized and specialized products.

As a Result of Extensive Market Research, a Consumer Products