Arm & Hammer markets a variety of deodorants, including Ultramax Confidence Dry Spray, Essentials Solid Deodorant, Ultramax Gel Antiperspirant, and several others. What do these products comprise for Arm & Hammer?
A) marketing mix
B) product mix
C) product line
D) brand mix

Question

Quizplus · Accepted Answer

These deodorants are different products offered by Arm & Hammer under the same brand, constituting a product line.

Arm & Hammer Markets a Variety of Deodorants, Including Ultramax