Joseph Kuhn was trained as an engineer, but recently he has been assigned the marketing responsibility for his company. In his role as a marketer, he wants to know what marketing can and cannot control. Which of the following will Joseph find out that marketing can NOT control?
A) the price of the product
B) consumers' social values
C) sales promotion for the product
D) the distribution of the product

Question

Quizplus · Accepted Answer

Marketing cannot control consumers' social values, as these are shaped by various factors such as upbringing, culture, and personal experiences. Marketing can influence consumer behavior and attitudes, but it cannot directly control or change values.

Joseph Kuhn Was Trained as an Engineer, but Recently He