In order to appeal to a wide, diversified group of consumers, a consumer products company manufactures a variety of deodorants-scented, unscented, for men, for women, clinical strength, spray, and stick. What type of value does this represent?
A) right place
B) right time
C) right product
D) right promotion

Question

Quizplus · Accepted Answer

This represents right product value as the company is manufacturing a variety of deodorants to appeal to different consumers.

In Order to Appeal to a Wide, Diversified Group of Consumers