In the early twentieth century, a time when the focus was on mass production and not customization, Henry Ford said that "Customers can have any colour they want, as long as it's black." Which orientation is alluded to in this famous quote?
A) marketing orientation
B) sales orientation
C) production orientation
D) industrial orientation

Question

Quizplus · Accepted Answer

Henry Ford's statement reflects a production orientation where the focus is on mass-producing a standardized product at a low cost. The company produces the product first and then looks for customers to purchase it, without much consideration for their specific needs and wants. This is in contrast to a marketing orientation, which emphasizes identifying and satisfying customer needs and preferences.

In the Early Twentieth Century, a Time When the Focus