The elements of the marketing mix are combined for which of the following purposes?
A) to demonstrate the expertise of the marketing staff
B) to meet product display requirements
C) to encourage in-house support for marketing
D) to satisfy the target market

Question

Quizplus · Accepted Answer

The purpose of combining the elements of the marketing mix is to satisfy the target market. The elements of the marketing mix (product, price, place, promotion) are used to create a product or service offering that meets the needs and wants of the target market, at a price they are willing to pay, through channels they have access to, and with communication that effectively reaches and persuades them. The other options listed (A, B, C) are not the primary purpose of the marketing mix.

The Elements of the Marketing Mix Are Combined for Which