In the 1920s producers had to shift to a new sales orientation, which was characterized by all of the following EXCEPT which one?
A) promoting products through personal selling
B) increasing advertising
C) determining what goods consumers wanted
D) enlarging the sales force

Question

Quizplus · Accepted Answer

In the 1920s, producers shifted to a new sales orientation in response to increased competition and more sophisticated consumers. This new orientation focused on determining what goods consumers wanted and then promoting those products through a combination of personal selling, advertising, and an enlarged sales force. Therefore, all of the choices except for C are characteristic of this new sales orientation.

In the 1920s Producers Had to Shift to a New