Which element of the promotional mix would address decisions about brand name, packaging, and warranties?
A) price
B) promotion
C) profit
D) product

Question

Quizplus · Accepted Answer

The element of the promotional mix that would address decisions about brand name, packaging, and warranties is product. This relates to decisions around the physical attributes of the product, such as its design, features, and quality, as well as its packaging and branding. Price, promotion, and profit relate more to the marketing and financial aspects of the product.

Which Element of the Promotional Mix Would Address Decisions About