When KFC Corporation decides on brand names, package designs, sizes of orders, and flavours of sauces and recipes, it is controlling which element of the marketing mix?
A) distribution
B) product
C) promotion
D) timing

Question

Quizplus · Accepted Answer

Product. KFC is deciding on the specific characteristics of their food products, including the brand names, packaging, portion sizes, and recipe variations. These elements are all part of the product aspect of the marketing mix.

When KFC Corporation Decides on Brand Names, Package Designs, Sizes