After reviewing a report showing that one of the company's competitors recently increased its market share by 10%, the president called a meeting with the company's marketers to ask what could be done about this. The marketers responded that it is possible to modify the marketing mix, but NOT to do which of the following?
A) introduce new products for the market
B) lower their prices
C) control the marketing strategies of competitors
D) create better ads

Question

Quizplus · Accepted Answer

It is not possible to control the marketing strategies of competitors as they are independent entities with their own marketing goals and strategies. The company can only focus on its own marketing mix to increase its own market share.

After Reviewing a Report Showing That One of the Company's