Which ingredient of the marketing mix is concerned with both base prices and various kinds of discounts?
A) quality
B) promotion
C) pricing
D) product

Question

Quizplus · Accepted Answer

Pricing is the ingredient of the marketing mix concerned with both base prices and various kinds of discounts. It involves setting a price for the product or service that a company is offering to customers. A company may decide to offer different types of discounts such as promotional discounts, quantity discounts or seasonal discounts to attract customers and increase sales. The pricing strategy can have a big impact on the perceived value of a product or service and can influence the buying decision of customers.

Which Ingredient of the Marketing Mix Is Concerned with Both