A producer of bottled water wants to make sure that consumers can purchase its product virtually anywhere-in vending machines, supermarkets, convenience stores, and restaurants. Which element of the marketing mix does this reflect?
A) product
B) placement
C) profit
D) promotion

Question

Quizplus · Accepted Answer

This reflects the element of placement, also known as distribution. The producer is making sure their product is available in a variety of locations to increase accessibility and convenience for consumers.

A Producer of Bottled Water Wants to Make Sure That