The vice president of marketing is assimilating data from published sources and from customer focus groups the company has conducted regarding the feasibility of a new product. Which stage of the market research process does this illustrate?
A) gathering information
B) making a preliminary investigation
C) planning the research
D) interpreting information

Question

Quizplus · Accepted Answer

The Answer of The vice president of marketing is assimilating data from published sources and from customer focus groups the company has conducted regarding the feasibility of a new product. Which stage of the market research process does this illustrate?
A) gathering information
B) making a preliminary investigation
C) planning the research
D) interpreting information

The Vice President of Marketing Is Assimilating Data from Published