General Foods Corporation uses data such as sales figures, product and marketing costs, inventory levels, and activities of its sales force to make marketing decisions. What type of data is the company using?
A) internal
B) external
C) continual
D) economic

Question

Quizplus · Accepted Answer

The company is using internal data, which comes from sources within the company, including sales figures, product and marketing costs, inventory levels, and activities of its sales force.

General Foods Corporation Uses Data Such as Sales Figures, Product