Yelp Travel Services Has Devised a Unique Way to Attract

Yelp Travel Services has devised a unique way to attract customers. It provides affordable lodging facilities to its travelers who arrive at the bus station after midnight. In the context of strategic positioning, Yelp Travel Services has chosen a(n) _____ to service its clients in this scenario.

A) value-based approach
B) low-cost approach
C) differentiation leadership approach
D) adverse impact approach