NoSneeze markets a group of similar products for people suffering from the common cold. The products differ mainly in the strength of the dosage and in whether they also contain additional medications to help the consumer sleep while sick. Sarah, a marketing manager at NoSneeze, is responsible for marketing the company's products and is involved in major decisions concerning the development of new products that will be included in this product line. Sarah serves as a
A) brand manager.
B) market mix specialist.
C) target market manager.
D) product line specialist.

Question

Quizplus · Accepted Answer

A brand manager has direct responsibility for all the elements of the marketing mix for a single brand or a product line. These include decisions about new product development as well as pricing, distribution, and promotion.

NoSneeze Markets a Group of Similar Products for People Suffering