Firms adopting a relationship marketing strategy often establish an online presence to communicate with customers.

Question

Quizplus · Accepted Answer

This statement is true. Firms that adopt a relationship marketing strategy often utilize digital communication channels, such as social media and email, to maintain ongoing communication with their customers. Having an online presence also allows businesses to gather feedback and data on customer preferences in real time, which can inform future marketing efforts.

Firms Adopting a Relationship Marketing Strategy Often Establish an Online