One of the drawbacks of the differentiation strategy is that:

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The differentiation strategy requires a sustained effort to create and maintain a unique product or service offering that sets the firm apart from its competitors. In the long run, it may become difficult to sustain the basis of differentiation as competitors imitate the unique features or technology incorporated in the offering. This may lead to commoditization and reduced profitability.

One of the Drawbacks of the Differentiation Strategy Is That