A niche market that is the goal of a focus strategy may have all of the following characteristics EXCEPT:

Question

Quizplus · Accepted Answer

The other three characteristics (defined by a specific geographical area, defined by product line, and not easily served by competitors) are common traits of a niche market targeted by a focus strategy. However, being defined by imitation of competitors is not a characteristic of a niche market, but rather a reactive business strategy.

A Niche Market That Is the Goal of a Focus