Why is product quality sometimes poorly defined in a firm?
A)Managers are not clear on what characteristics customers care most about.
B)Holistic measures of quality are difficult to develop.
C)Managers in different functional areas tend to emphasize different dimensions of quality.
D)All these answers are correct.

Question

Quizplus · Accepted Answer

All of the given reasons (A, B, and C) are correct in explaining why product quality can be poorly defined in a firm. Managers may not have a clear understanding of what customers prioritize in terms of quality (A), it can be challenging to develop comprehensive measures of quality that capture all relevant aspects (B), and different functional areas may have different perspectives on what quality means (C).

Why Is Product Quality Sometimes Poorly Defined in a Firm