Without prior introduction or arrangement, telemarketers telephone your home and business offering to sell you a variety of products. These telemarketers engage in what form of prospecting?
A) referring
B) cold calling
C) networking
D) direct selling
E) qualifying

Question

Quizplus · Accepted Answer

Cold calling involves contacting potential customers without any prior introduction or arrangement, which is exactly what the telemarketers in this scenario are doing.

Without Prior Introduction or Arrangement, Telemarketers Telephone Your Home and Business