Which of the following is the responsibility of an advertising agency's media planner?
A) recruiting new clients through different media outlets
B) deciding where, when, and how often an advertisement will appear
C) crafting interesting messages that convey a client's marketing objectives
D) analyzing information about consumers to develop sensible strategies
E) serving as the primary liaison between the client and its publics

Question

Quizplus · Accepted Answer

The responsibility of a media planner is to decide where, when, and how often an advertisement will appear.

Which of the Following Is the Responsibility of an Advertising