Which of the following statements about magazines as an advertising medium is true?
A) Magazines have long lead times and deadlines that can reduce flexibility.
B) Magazines have not benefited from advances in communication technologies.
C) Magazines typically use a mass marketing strategy.
D) Magazines do not accept local advertising.
E) Magazines have poor reproduction quality of images.

Question

Quizplus · Accepted Answer

Magazines have long lead times and deadlines that can reduce flexibility, as advertisers must plan and purchase ad space well in advance of publication. This can limit the ability to make last-minute changes or adjustments to advertising campaigns.

Which of the Following Statements About Magazines as an Advertising