The ________ is the interaction between the customer and the service provider.
A) supply-demand exchange
B) transaction point
C) service encounter
D) servicescape
E) disintermediation

Question

Quizplus · Accepted Answer

A service encounter refers to the interaction between the customer and the service provider. It can occur in person, via phone, online, or through any other means of communication during the service delivery process. Service encounters play an important role in shaping customer perceptions, satisfaction, and loyalty towards a service provider. Choices A, B, D, and E are not relevant to the definition of a service encounter.

The ________ Is the Interaction Between the Customer and the Service