Developing a new product to meet the minimum qualifications of an unmet need is integral to the ________ approach to marketing.
A) social
B) pure selling
C) product fulfillment
D) market fulfillment
E) product improvement

Question

Quizplus · Accepted Answer

The market fulfillment approach focuses on identifying unmet needs in the market and developing products to meet those needs. This approach is based on the premise that success in marketing depends on meeting the needs of customers in the market. Therefore, developing a new product to meet the minimum qualifications of an unmet need is integral to the market fulfillment approach to marketing.

Developing a New Product to Meet the Minimum Qualifications of an Unmet