A physician might deal with potential problems associated with the ________ characteristic of services by providing physical cues such as her medical diplomas hanging on the wall of the examining room.
A) intangibility
B) perishability
C) variability
D) inseparability
E) personalization

Question

Quizplus · Accepted Answer

The characteristic being described is intangibility, which refers to the fact that services are not physical objects that can be seen or touched. By providing physical cues such as diplomas on the wall, the physician is attempting to make the intangible service of medical care more tangible and trustworthy for the patient.

A Physician Might Deal with Potential Problems Associated with the ________