In 2003, Home Depot's 40 Arizona stores participated with the Arizona Department of Water Resources and the cities of Phoenix, Mesa, and Scottsdale in a $1.8 million "Water, Use It Wisely" campaign. This is an example of ________.
A) place marketing
B) social networking
C) people marketing
D) idea marketing
E) societal benefit marketing

Question

Quizplus · Accepted Answer

The campaign "Water, Use It Wisely" is an example of idea marketing because it promotes a concept or idea (efficient water use) rather than a specific product or service.

In 2003, Home Depot's 40 Arizona Stores Participated with the Arizona