To a producer of goods, a greater number of channel levels means ________.
A) less distance between producer and end consumer
B) less control
C) more creativity
D) higher taxes
E) fewer distribution systems

Question

Quizplus · Accepted Answer

A greater number of channel levels means that the producer has less control over the distribution of their goods. This is because there are more intermediaries involved in the process, each with their own priorities and objectives. This can lead to a loss of control over pricing, positioning, and promotion of the product.

To a Producer of Goods, a Greater Number of Channel