Enforcing laws against ________ is complicated because such practices are similar to the legal practice of "trading up."
A) price bundling
B) captive pricing
C) bait-and-switch tactics
D) prestige pricing
E) placebo effect pricing

Question

Quizplus · Accepted Answer

Bait-and-switch tactics involve advertising a product at a low price to attract customers, but then encouraging them to purchase a higher priced item instead. This practice is similar to "trading up," where a salesperson persuades a customer to buy a more expensive product than what they initially intended to purchase. It can be difficult to enforce laws against bait-and-switch tactics because of this similarity to a legal practice.

Enforcing Laws Against ________ Is Complicated Because Such Practices Are