As a result of the ________, Rick decided the candy priced at $2.50 per pound could not be nearly as good as the candy priced at $9.50 per pound.
A) assimilation effect
B) contrast effect
C) fair price effect
D) reference effect
E) clouding effect

Question

Quizplus · Accepted Answer

The contrast effect occurs when the perceived difference between two stimuli is increased because of the presence of another stimulus. In this case, the different prices of candy acted as stimuli, causing Rick to perceive a bigger difference in the quality of the candy. Therefore, he concluded that the more expensive candy must be better than the cheaper candy.

As a Result of the ________, Rick Decided the Candy