A manufacturer of a product in the decline stage of its product life cycle would be LEAST likely to do which of the following?
A) continue producing the product for loyal users
B) reduce the advertising budget for the product
C) phase out production of the product
D) advertise heavily without changing the product or its target market
E) withdraw most marketing support for the product and rely on e-commerce

Question

Quizplus · Accepted Answer

During the decline stage of a product's life cycle, it is least likely for a manufacturer to heavily advertise the product without changing it or its target market. This stage typically involves reducing costs, including advertising, and possibly phasing out the product. Heavy advertising would not be cost-effective due to the product's decreased demand.

A Manufacturer of a Product in the Decline Stage of Its