Recently a company brought a miniature version of its cereal bars to market. The nugget-sized product was very successful because it was not messy. Another company then introduced a similar product under its own brand. Mini-cereal bars are most likely in the ________ stage of their product life cycle.
A) introduction
B) youth
C) growth
D) brand dilution
E) extension

Question

Quizplus · Accepted Answer

The success of the miniature cereal bars indicates that the product is in the growth stage of its product life cycle. The introduction stage is characterized by low sales and high marketing costs, while the youth stage is marked by slow but steady growth. Brand dilution refers to a situation where a company's brand loses value due to overuse, whereas extension involves extending the product's life cycle through new versions or variations.

Recently a Company Brought a Miniature Version of Its Cereal