There are numerous kinds of shampoo, including vitamin-enriched, fruit-enhanced, color-reviving, therapeutic, and so on. Shampoo that simply promises to clean hair, however, has seen declining sales, has little or no advertising, and has been phased out by most manufacturers. Shampoo that makes no other promise than to clean hair is in the ________ stage of its product life cycle.
A) maturity
B) leveling
C) repositioning
D) withdrawal
E) decline

Question

Quizplus · Accepted Answer

The declining sales and phasing out by most manufacturers indicate that the shampoo is in the decline stage of its product life cycle, as it is no longer meeting consumer needs and facing significant competition from other types of shampoo with additional benefits.

There Are Numerous Kinds of Shampoo, Including Vitamin-Enriched, Fruit-Enhanced, Color-Reviving