The triangular red Nabisco logo is an example of a ________.
A) patent
B) brand mark
C) trade character
D) brand meaning
E) cobrand

Question

Quizplus · Accepted Answer

The triangular red Nabisco logo is a brand mark, which is a unique symbol or design that identifies a brand and distinguishes it from its competitors. A patent is a legal protection for an invention, a trade character is a fictional or animated character used to promote a brand, a brand meaning refers to the associations and attributes that consumers attach to a brand, and cobranding refers to the use of two or more brands together to create a new product or service.

The Triangular Red Nabisco Logo Is an Example of a ________