A brand's ________ is a distinctive image that captures the character and benefits of a good or service.
A) meaning
B) anthropomorphism
C) equity
D) extension
E) personality

Question

Quizplus · Accepted Answer

A brand's personality represents its unique set of characteristics and values that differentiate it from competitors and capture the essence of its products or services. It includes traits such as sincerity, excitement, competence, sophistication, ruggedness, etc. A brand's personality helps to build emotional connections with consumers and encourages brand loyalty and engagement.

A Brand's ________ Is a Distinctive Image That Captures the Character