Attributing human characteristics to a brand is known as ________.
A) brand meaning
B) brand storytelling
C) brand anthropomorphism
D) brand extension
E) family branding

Name: Attributing human characteristics to a brand is known as ________. A) brand meaning B) brand storytelling C) brand anthropomorphism D) brand extension E) family branding
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand anthropomorphism means attributing human-like traits to a brand, such as personality or emotion.

Attributing Human Characteristics to a Brand Is Known as ________