Marissa was driving from the airport to an interview for a prestigious position at a large marketing firm. She needed to rely on navigation directions from her smartphone, but her smartphone battery was low and she did not have a charger cable. She was pleased to see a convenience store down the road and went there to purchase a new charger cable for her smartphone. For Marissa, the charger cable is an example of a(n) ________.
A) unsought product
B) impulse product
C) staple
D) emergency product
E) MRO product

Question

Quizplus · Accepted Answer

The charger cable is an example of an emergency product because it was a last minute purchase that was necessary for Marissa to fulfill her immediate need of using her smartphone for navigation to her important job interview.

Marissa Was Driving from the Airport to an Interview for a Prestigious