Marketers classify products based on where and how consumers buy the products.

Name: Marketers classify products based on where and how consumers buy the products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketers often use the classification of products based on consumer buying behavior, which include convenience products, shopping products, specialty products, and unsought products. This classification is based on how consumers perceive and purchase the product.

Marketers Classify Products Based on Where and How Consumers Buy