Consumers must engage in a great amount of learning to use a(n) ________ because no similar product has ever been on the market.
A) dynamically continuous innovation
B) augmented product
C) competitive innovation
D) continuous innovation
E) discontinuous innovation

Question

Quizplus · Accepted Answer

Discontinuous innovation refers to the introduction of a new product that requires significant learning and adaptation by consumers because it is completely new and different from any existing products in the market. Therefore, consumers must engage in a great amount of learning to use the new product effectively.

Consumers Must Engage in a Great Amount of Learning to Use