From a marketing standpoint, an innovation is anything that customers perceive as new and different.
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Q63: Consumers must engage in a great amount
Q64: The more innovative a new product is,
Q65: Even though most people in the original
Q66: Prior to the development of the cardiac
Q67: Divergent thinking uses an analytical focus on
Q69: It's usually easier to convince customers to
Q70: Pepsi-Cola's development of Wild Cherry Pepsi, a
Q71: How is the concept of first-mover advantage
Q72: An innovation that creates a new market
Q73: A consumer doesn't have to learn anything
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