Pepsi-Cola's development of Wild Cherry Pepsi, a cherry-flavored soda, is an example of a ________.
A) dynamically continuous innovation
B) convergent innovation
C) disruptive innovation
D) continuous innovation
E) discontinuous innovation

Question

Quizplus · Accepted Answer

Wild Cherry Pepsi is a new flavor variant of an existing product, which falls under the category of continuous innovation. The product does not introduce any new technology or change in the way the product is consumed.

Pepsi-Cola's Development of Wild Cherry Pepsi, a Cherry-Flavored Soda, Is